One Foxhill Drive, Suite 110 • Walpole, MA 02081 • 800-783-5600 • 508-668-2150 • 508-668-2168 (fax)



  • Advertise Using Your Own Newspaper Column or Website!
  • Cut Through The Clutter, Be Remembered!
  • Build Your Image and Educate the Public!!






  • A column establishes you as an EXPERT in your profession.
  • Your name is consistently in front of the public, which means recognition.
  • Columns are only offered on an EXCLUSIVE basis to one member of your profession for appearance in your local newspaper.
  • Associate Member of the New England Press Association.
  • Associate Member of the New England Newspaper Advertising Executives Association.


FREQUENCY RESPONSE
by David Margolis, President

Frequent and consistent advertising builds awareness in the mind of the consumer, which leads to familiarity, which in turn creates trust. Thus, it is important that advertisers follow a regimen that places their faces, services and products on the pages of local newspapers to draw in readers. The fact is that many advertisers grow tired of their own advertising long before their readers ever do. From their standpoint, readers value consistency, in terms of placement, style, format and an interesting, entertaining and informative topic. A customer or patient may not need your product or services today or even next week. The payoff from consistent and frequent advertising comes when there is a choice to be made and your advertising efforts have placed you top of mind at the forefront. In the reader's mind, you are a familiar, trustworthy and unwavering friend and neighbor worthy of their business.

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